Amina Rubinacci opened in September of 2012 in Specialty Shops South Park. Owner Jeannie De Marco decided on Specialty Shops because it was the location of her very first business and held a special place in her heart.

DeMarco, who has a degree in design, deeply admires Amina’s artistry and thought it would be a wonderful addition to Charlotte’s growing boutique world. Alongside her daughter and business partner, Stuart Yochem, Jeannie strives to introduce the Charlotte woman to the flawless quality and wearability of this stunning Italian clothing line.

In addition to the AR collection, DeMarco and Yochem have created a second LLC which they call MODA. MODA is a passion project for the mother and daughter duo. It is a curated collection of European and North American brands, including clothing, shoes, handbags, jewelry, scarves and more.